Marketing campaign for Zapp's potato chips consisting of a billboard, direct mail, and website UI.
The goal of this campaign is to catch people’s eye with unique advertisements so they try the product, and keep coming back for more once they experience the quality of it. A project I worked on as a part of my education at Seneca College.
This billboard advertisement shows off the actual product in a unique way, visually expresses what it is about, and informs the viewer about the product in ways that may not be obvious when looking only at the chips (Cajun and kettle cooked).
Direct mail drop-off: small black box with just a warning label to intrigue the person opening it, inside contains a sample bag of chips and a coupon for a bag of chips as well as an entry code into the Feel the Heat contest.
Website redesign with additional contest page for the campaign. Features an updated, modern UI with fullscreen imagery to emphasize attention to the product.
Chromagene Brand Identity & Website
Branding, UI/UX, Graphic Design
Inspiring Designer Booklet
Editorial Design, Graphic Design, Print Design
Oceanographic Museum of Monaco - Branding Redesign
Branding, Graphic Design, Print Design
Select Client Work
Branding, Digital Art, Art Direction
Grimshaw Architects Exhibition
Art Direction, Graphic Design, Print Design
Plooto Presentation Deck & Promo Materials
Graphic Design, Information Architecture, Advertising
Anatomica Identity Refresh
Branding, Print Design, Web Design
Digital Art, UI/UX, Graphic Design
Black Tongue - Logo & UI Concept
Branding, Graphic Design, UI/UX
Personal Identity Rebrand 2017
Branding, Creative Direction, Graphic Design