Zapp's Feel the Heat Campaign - Website & Ads

Marketing campaign for Zapp's potato chips consisting of a billboard, direct mail, and website UI.

The goal of this campaign is to catch people’s eye with unique advertisements so they try the product, and keep coming back for more once they experience the quality of it. A project I worked on as a part of my education at Seneca College. 
This billboard advertisement shows off the actual product in a unique way, visually expresses what it is about, and informs the viewer about the product in ways that may not be obvious when looking only at the chips (Cajun and kettle cooked).

Direct mail drop-off: small black box with just a warning label to intrigue the person opening it, inside contains a sample bag of chips and a coupon for a bag of chips as well as an entry code into the Feel the Heat contest.
Website redesign with additional contest page for the campaign. Features an updated, modern UI with fullscreen imagery to emphasize attention to the product.

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